Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations.
According to Google’s Ads Liaison, Ginny Marvin, the new integrated Consent Management Platform (CMP) setup will roll out globally over the next few weeks.
⏩ Introducing: Tag Diagnostics + new Consent Management setup in Google Ads, Google Analytics, and Google Tag Manager.
1. Tag Diagnostics: This is where you’ll find notifications about potential measurement set up issues & how to fix them, such as:
– If you need a conversion…
— AdsLiaison I’m Away until 9/3 (@adsliaison) August 28, 2024
Consent Management Update
The update integrates with several of Google’s CMP partners within the Google Tag user interface across Google Ads, Google Analytics 4, and Google Tag Manager.
Screenshot from: support.google.com, August 2024.
This change affects how advertisers can manage consent banners and deploy consent mode.
Marvin stated:
“Working with one of Google’s CMP Partners is typically the easiest way to manage consent banner and consent mode deployment. Now the consent mode setup in the Google Tag UI integrates directly with many of these partners.”
Features Of The New Setup
The integrated CMP setup includes:
Guidance within the product interface
Integration with various CMP providers
Options for banner installation
Current CMP Partners
Four CMP providers are currently integrated with the new setup:
consentmanager
Cookiebot by Usercentrics
iubenda
Usercentrics
Broader Context
This update follows recent changes to digital privacy practices and regulations.