Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rollout may take up to 1 week to complete,” Google wrote.
Timing. Google said this update will take about one weeks to roll out.
The rollout is happening right before the holiday season, but it should not impact most sites, being that this only targets sites violating Google’s spam policies.
Plus, this comes a day after Google completed the December 2024 core update.
Spam updates. Google linked to its standard spam updates documentation that reads:
“While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.
For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.