While this is a standalone policy, it incorporates relevant rules from Google’s existing policies on Inappropriate Content and sexual content, which will also be updated at the same time.
Implications For Advertisers
Brands in the dating and companionship industry must review their ads and landing pages to comply with Google’s new policy rules.
Certification will be mandatory to continue advertising in this area.
This policy aims to create a safer advertising environment by reducing misleading and inappropriate ads, helping to build trust among users of dating services.
As the March implementation date approaches, Google will share more details about the certification process and policy updates.
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