More Google AI Overviews were shown for B2B technology and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That’s according to the latest AI Overviews analysis conducted by enterprise SEO platform BrightEdge.
By the numbers. Google showed more technical responses in AI Overviews, with a 70% increase in advanced content from established institutions and organizations, according to the analysis.
B2B technology sector: The presence of AI Overviews increased 32% in November. Surging keywords were related to security (+55%), data (+40%), development/DevOps (+42%), and infrastructure (+38%).
Healthcare sector: The presence of AI Overviews increased by 15%. AI Overviews more frequently cited medical clinics and research institutions.
Why we care. The impact of Google AI Overviews continues to vary by industry. While many industries have stabilized since AI Overviews launched in May (see image below), if you do SEO in the B2B tech or healthcare sectors, you’ll want to see what types of content are cited in AI Overviews and whether you see any traffic impact due to these recent shifts.
Bottom line. According to BrightEdge co-founder and executive chairman Jim Yu: