Looking Ahead
AI Overviews are now available in over 100 countries and territories. However, their use in the EU is limited because of regulations. Right now, the feature has only a small amount of ads.
The study expects AI Overviews to grow more in the future, but notes two main factors that could slow this expansion.
Rudzki states:
“Google is not putting ads in AI Overviews, except for very limited usage. Once they will find a good way to earn money, they will likely increase the share of AI Overviews.”
Additionally, he notes that user experience remains crucial:
“Google just can’t put AI Overviews for every keyword. This would translate to extremely low satisfaction rates.”
Methodology
The analysis examined over 500,000 queries across multiple industries between June and December 2024.
The complete study and detailed methodology are available through ZipTie.
Featured Image: Below the Sky/Shutterstock