Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape.
What’s happening:
A Search Max option has appeared in the match type report for some advertisers, hinting at an upcoming rollout.
Lars Thoning Dybro first spotted the update, with Adriaan Dekker sharing additional details and a screenshot on LinkedIn.
What we know. We know little so far, as Google has not commented on this update. However, ecommerce expert Mike Ryan speculated that it’s an iteration of a “Smart Matching” match type test that he saw in 2021:
Why we care. Given Google’s track record with automated solutions like Performance Max, Search Max could indicate a major shift in how search advertising is conducted, potentially requiring advertisers to adapt their strategies and prepare for match types working in a brand new way.
Between the lines. While official details are sparse, this move aligns with Google’s trend toward automation and AI-driven advertising solutions, like Performance Max.
What’s next. Keep an eye on your Google Ads account for updates as this feature continues to surface. If Search Max is widely implemented, it could reshape search campaign strategies by streamlining ad creation and targeting.
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