More Advertiser Controls
Responding to customer feedback, Google is beta launching campaign-level negative keywords for Performance Max Search campaigns. This will allow advertisers to have more control in excluding certain keywords from these AI-powered campaigns.
For Demand Gen campaigns, new optimization levers like omnichannel bidding to maximize online and in-store conversions are coming, as well as integration with Display & Video 360.
Combining AI & Human Marketers
The updates allow more businesses globally to leverage Google’s machine learning technologies throughout the search advertising process.
Google framed its AI-driven ad innovations as central to its goal of driving more substantial returns on investment for advertisers of all sizes.
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