Google is supplementing its existing Data Processing and Controller-Controller Data Protection Terms to align with privacy acts in Iowa, Delaware, New Jersey, Nebraska and New Hampshire coming in January 2025.
No action is required from AdMob users who have already accepted Google’s online data protection terms.
Additionally, publishers using Restricted Data Processing (RDP) may see more traffic under this mode starting November 15, as it will now apply to these states.
Why we care. New privacy laws in Iowa, Delaware, New Jersey, Nebraska and New Hampshire will impact how user data is handled on Google AdMob, potentially increasing the amount of traffic under Restricted Data Processing (RDP) from January 2025.
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