Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights.
This has been a highly requested feature for years, and Google has now delivered, enhancing the ability to monitor and optimize PMax campaigns.
Why we care. This new segmentation tool empowers you to slice data directly in the Table View, allowing for deeper analysis of campaign performance. Notably, you can now see specific conversion actions and track the “days to conversion,” providing critical insights into the timing and value of conversions across different asset groups.
With the UI having been a point of contention for advertisers in the past, this new ease in segmenting performance is a step in the right direction.
How it works. The segmentation feature enables advertisers to break down Pmax Asset Group performance by: