Google’s guidelines offer insights into these differences and tips to reduce data gaps.
How This Helps
SEO professionals can follow the steps in the new documentation to better assess their website’s performance.
By connecting data on what happens before and after a visitor clicks on a search result, marketers can better evaluate their SEO efforts.
To be clear, connecting Google Analytics and Search Console is a recommendation, not a requirement. If you’re satisfied with your analytics tracking and reporting solutions, you don’t have to do anything different.
For more details, view the official documentation on the Google Developers website.
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