Google has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property. Google also clarified the active prices, sale prices, strikethrough prices with more examples and instructions.
What Google said. Google added examples and instructions for using the priceType property and new beta validForMemberTier property to encode active prices, sale prices, strikethrough prices, and member prices in JSON-LD to the Merchant listing structured data guidelines, the search company announced.
They did this to “make it easier for merchants to specify complex pricing through structured data and bring parity with price features in Merchant Center,” Google said.
Member pricing. The member price is the price at which the product is offered to a member of a particular loyalty program.
These prices are encoded using price specifications under the Offer object (with the exception of the active price, which can also be encoded at the offer level). The respective price specifications are identified by the price specification properties priceType and validForMemberTier, which must not be used together: