Challenges ahead:
Economic Uncertainty: Tough conditions in developed markets like the US and UK may temper growth.
Geopolitical Risks: Factors such as tariffs and currency fluctuations could pressure consumer goods and luxury ad spend.
What’s next? The report suggests that advertising growth will remain centered on tech platforms, with their share increasing alongside advancements in AI. In markets like China, initiatives to boost consumer confidence could unlock pent-up demand, offering further growth opportunities.
The shift toward digital-first strategies signals a transformative era for advertisers, with winners likely emerging from their ability to leverage data and adapt to evolving consumer behaviors.
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