Google controls the advertiser ad network.
Google dominates the publisher ad server.
Google runs the ad exchange connecting the two.
Google’s defense:
Disputed the definition of open-web display ads.
Argued the DOJ’s market definition is “gerrymandered” – the DOJ are manipulating the boundaries of their definition to make Google out to be the bad guy.
Presented a chart showing competitors like Microsoft, Amazon, Meta, and TikTok.
Bottom line. This trial could determine whether Google’s control over digital advertising constitutes an illegal monopoly, potentially affecting how information is disseminated online.
What’s next. The trial is expected to last several weeks. If the DOJ wins, Google could face up to $100 billion in advertiser lawsuits, according to Bernstein analysts.
Deep dive. Read our Google antitrust trial guide for a breakdown of everything you need to know from the first trial last year.
This article will be regularly updated with the latest developments from this landmark trial.