The article also highlighted instances where SearchGPT provided incorrect or “hallucinated” information, a problem that has plagued other AI chatbots.
While the SE Ranking study estimated that less than 1% of searches returned inaccurate results, The Washington Post says there’s significant room for improvement.
The article also highlighted Google’s advantage in handling shopping and local queries due to its access to specialized data, which can be expensive to acquire.
Looking Ahead: OpenAI’s Plans For SearchGPT and Potential Impact on the Market
OpenAI spokesperson Kayla Wood revealed that the company plans to integrate SearchGPT’s best features into ChatGPT, potentially enhancing the popular language model’s capabilities.
When asked about the possibility of including ads in SearchGPT, Wood stated that OpenAI’s business model is based on subscriptions but didn’t specify whether SearchGPT would be offered for free or as part of a ChatGPT subscription.
Despite the excitement surrounding SearchGPT, Google CEO Sundar Pichai recently reported continued growth in the company’s search revenue, suggesting that Google may maintain its dominant position even with the emergence of new AI-powered search tools.
See also: List of Alternative Search Engines
Top Takeaways
Despite its current limitations, SearchGPT has the potential to shake up online information seeking. As OpenAI iterates based on user feedback, its impact may grow significantly.
Integrating SearchGPT’s best features into ChatGPT could create a more powerful info-seeking tool. The proposed subscription model raises questions about competition with free search engines and user adoption.
While Google’s search revenue and specialized query handling remain strong, SearchGPT could carve out its own niche. The two might coexist, serving different user needs.
For SearchGPT to truly compete, OpenAI must address accuracy issues, expand query capabilities, and continuously improve based on user input. It could become a viable alternative to traditional search engines with ongoing development.
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