Most Actual Traffic
The apparel website with the most actual traffic is Quince.com, a fashion company that offers fashionable clothing for men and women at reasonable prices. They’re not fast fashion but focus on every day staples as well as clothes that an adult man or woman might wear on a night out or on vacation. Judging by the images posted on their site it looks like they’re focusing on a relatively underserved segment of the clothing consumer from the thirties on up and they’ve certainly cracked it because their monthly unique visitors jumped 176% from 2.06 million monthly unique visitors to 5.68 million visitors. How did they do it? Something that may be contributing to their success is that Quince encourages their customers to leave reviews with images, which in turn makes it easier to see how the clothes fit on real people and read the reviews on the clothes. The discounts offered to repeat customers and their liberal return and exchange policies encourage a positive user experience, a strategy that made a company like Zappos wildly popular in the early 2000s.
Something else that’s interesting about the apparel website rankings is that there are two .US top level domains, one .SHOP generic top level domain, and one site with a hyphen in it, showing how consumers are okay with domains that aren’t dot coms and that a hyphenated domain name can still work fine.
Here are the top ten by year over year growth (2023 to 2024) for apparel websites:
peppermayo.com 416% (58.8K to 303.7K MUVs)
babyboofashion.com 210% (80.2K to 248.6K)
sopula.com 207% (38.9K to 119.3K)
jeanpaulgaultier.com 198% (85.9K to 256.2K)
edikted.com 182% (167.1K to 471.8K)
quince.com 176% (2.06M to 5.68M)
retro-stage.com 167% (69.3K to 184.6K)
disturbia.us 154% (78.9K to 200.2K)
amberjack.shop 140% (55.6K to 133.7K)
clubllondon.us 139% (111.5K to 266.5K)
Serving Niche Product Consumers
Other notable rankings are in consumer electronics which shows the value of offering useful products at a reasonable price point to value ratio like SharkNinja vacuums. SharkNinja.com improved their traffic by 187%, going from 98.9K to 283.7K monthly unique visitors. SharkNinja offers popular and well reviewed products.
The other notable consumer electronics brand making big strides in traffic is Yotoplay.com, which offers a unique product that may be higher cost but appeals to parental values. The screen-free children’s audio player electronics company Yotoplay.com increased traffic by 130%, going from 199K monthly unique visitors in 2023 to 457.6K monthly visitors in 2024. Their secret is offering parents a screen-free way to engage young children with stories, music and learning with a device that’s easy for little kids to use together with their parents.
Both of these sites show how profitable it can be to focus on a narrow niche, understand your customers and deliver a quality product and experience.
Read similarweb’s post about their data:
Digital 100 – The Official 100 Fastest-Growing Companies Online in 2024
Read the PDF version of the report that contains detailed data.
Featured Image by Shutterstock/Gearstd