Turn Bing fixes into exec-level wins
How do you make executives care about Bing when they barely understand Google?
Frame it as an opportunity:
“Hey team, here’s a chance to lead the way in new search trends, avoid potential risks and keep us visible.”
If you uncover indexing gaps, don’t just focus on the problems – emphasize the solutions and the bigger-picture impact.
Show them the future ROI (and potential future loss) on this and you’ll have them nodding along in no time.
Combine this conversation with specific changes you need prioritized to fix Bing indexing issues.
Planning for 2025: Get Bing indexing on the SEO roadmap
Is this urgent? Not really.
But is it worth a 2025 line item? Probably.
While there’s no need to sound alarms, getting Bing optimization on your 2025 SEO roadmap can be a savvy move. With ChatGPT Search leaning on Bing’s index, it’s better to be proactive and future-proof your visibility.
Mention it in your next exec update; they’ll appreciate the foresight, and you’ll look like the strategic SEO lead who’s thinking three steps ahead.
I would not make this a presentation unto itself. Instead, make it a talking point during a regularly scheduled monthly or quarterly SEO business update.
Will Bing always power ChatGPT Search?
Could ChatGPT eventually go solo, or is Bing here to stay?
While it’s possible that ChatGPT could one day fully index the web on its own, that’s a massive endeavor – and one that took Google and Bing years to refine.
For now, it’s unlikely that ChatGPT Search will move away from Bing’s index anytime soon. Building a comprehensive, reliable web index is no small feat. ChatGPT’s current capabilities make it more comparable to Yahoo’s early approach.
Plus, there really aren’t any equally viable alternatives that are likely to sell their data to ChatGPT. Whereas, selling their index to other search engines has been part of Bing’s business model for decades.
Just as Yahoo once relied on Bing and other engines internationally, ChatGPT Search benefits from Bing’s well-established index as a backbone. It’s a symbiotic setup, allowing ChatGPT to provide valuable insights while leaning on Bing’s tried-and-true indexing power.
The takeaway: Bing’s relevance isn’t just a passing trend; it’s integral to ChatGPT’s strategy, making it wise to keep Bing in your SEO playbook for the foreseeable future.
Microsoft Bing is starting to shine
As the ChatGPT Search experiment unfolds, Bing could become the unexpected star in the ChatGPT Search future. So, give it the attention it deserves.
It’s a simple investment with a big potential payoff – no overhauls needed, just a bit of Bing-friendly auditing and possible tweaking.
Prepare your Bing indexing now so you’ll be ready when ChatGPT Search starts to take off.
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