[ad_1] Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An example of a website with millions of pages …
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How to implement generative engine optimization (GEO) strategies
[ad_1] Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution …
Continue readingGoogle Brings AI Ad Image Editing To Search, Display, & More
[ad_1] Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered image editing is expanding to search, Display, App, and Demand Gen campaigns. Google’s AI campaign builder …
Continue readingHow to use podcasts for natural link building
[ad_1] Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more …
Continue readingGoogle Revamps Entire Crawler Documentation
[ad_1] Google has launched a major revamp of its Crawler documentation, shrinking the main overview page and splitting content into three new, more focused pages. Although the changelog downplays the changes there is an entirely …
Continue readingImprove your Google Ads performance
[ad_1] Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. SearchBot is thinking … Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. …
Continue readingHow To Choose The Right Bid Strategy For Lead Generation Campaigns
[ad_1] Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and assigning the right values …
Continue readingGoogle wins $1.7B EU antitrust fine appeal
[ad_1] Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. …
Continue readingHubSpot Rolls Out AI-Powered Marketing Tools
[ad_1] HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software. According to …
Continue readingHow Google Search uses AI
[ad_1] Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s …
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