With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure …
Continue reading![Marketer](https://seopark.org/wp-content/uploads/2024/10/First-party-data-checklist-for-marketers-840x525.jpg)
Unlocking the Secrets of SEO
With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure …
Continue readingAI-powered search engines have made significant strides in the past year, not only comparing favorably to mainstream search engines like Google and Bing. Leveraging sophisticated open-source language models that rival commercial ones, today’s AI search …
Continue readingKeyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. This guide tackles a new approach to keyword …
Continue readingThis post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. SEO courses seem to be everywhere. In that sense, they’ve become a dime a dozen. That’s generally because they’re …
Continue readingGoogle’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the …
Continue readingGoogle Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset …
Continue readingIn a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan cites a growing demand for …
Continue readingGoogle concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, …
Continue readingSEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers at various levels. Some books …
Continue readingAutomated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow …
Continue reading