[ad_1] For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and …
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How to select a CMS that powers SEO, personalization and growth
[ad_1] As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack is the CMS, which …
Continue readingMullenweg’s Grip On WordPress Challenged In New Court Filing
[ad_1] A Motion to Intervene has been filed in the WP Engine lawsuit against Automattic and Matt Mullenweg, alleging fifteen claims and seeking monetary awards along with changes to WordPress.org’s governance structure. A motion to …
Continue readingLTV:CAC explained: Why you shouldn’t rely on this KPI
[ad_1] Savvy PPC marketers often praise LTV:CAC as a superior KPI for measuring profitability and guiding budget decisions. While insightful, correctly leveraging LTV:CAC is far more complex than it seems – and certainly not as …
Continue readingGoogle Adds Data Collection Period To PageSpeed Insights (PSI)
[ad_1] Google has updated PageSpeed Insights (PSI) to display the data collection period for Chrome User Experience Report (CrUX) metrics, addressing a common frustration among developers. Barry Pollard, Web Performance Developer Advocate at Google Chrome, …
Continue readingStart 2025 strong with data-driven strategies for retail success
[ad_1] © 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital …
Continue readingGoogle Retires Web Vitals Extension, Moves Everything to DevTools
[ad_1] Google has officially shut down its Web Vitals Chrome extension with the release of Chrome 132. All its key features are now fully integrated into DevTools’ Performance panel, making it the go-to tool for …
Continue readingElon Musk eyes TikTok as Supreme Court decision nears
[ad_1] Tech billionaire Elon Musk could add TikTok to his growing digital empire, which would dramatically reshape the social media landscape and give his AI ambitions a massive data boost. Key details: Chinese officials are …
Continue readingWhy I Recommend My Clients To Expand From SEO To YouTube
[ad_1] YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. The desire for companies to immediately squeeze customers out of …
Continue readingGoogle Search faces new UK probe
[ad_1] The UK’s Competition and Markets Authority (CMA) opened an investigation into Google’s search dominance, marking the first major probe under new digital market rules. The investigation could force changes to Google’s search business in …
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