A fast website isn’t just a nice-to-have, it’s a crucial part of staying competitive online. This guide covers everything you need to know to boost your page speed and user satisfaction for improved search visibility. …
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WordPress Security Plugin Vulnerability Endangers 4 Million+ Sites
A critical vulnerability was discovered in a popular WordPress security plugin with over 4 million installations. The flaw allows attackers to log in as any user, including administrators, and gain full access to their site-level …
Continue readingMeta aligns platforms with ‘Views’ as primary content metric
Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. What’s new: Views everywhere: The metric will apply to all content types – …
Continue readingBad & Toxic Backlinks You Should Avoid
Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s still much disagreement about what makes a “bad” or “good” link …
Continue readingGoogle to halt political ads in EU over new regulations
Google will stop serving political ads in the European Union by October 2025 due to new Transparency and Targeting of Political Advertising (TTPA) regulatory hurdles, the company announced. Driving the news. Google implemented strict rules …
Continue reading6 Web Hosts Ranked By Core Web Vitals: One Outperforms All
HTTPArchive is offering a new technology comparison dashboard, currently in beta testing. Users can now view real-world web hosting performance scores for Core Web Vitals. We compare six web hosts and find one that consistently …
Continue readingGoogle Maps adds products nearby for product searches
Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like pickleball rackets, board games, …
Continue readingWhat Is a Google Broad Core Algorithm Update?
Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named update that many SEO pros …
Continue readingHow to do audience research for SEO
To succeed in SEO, it’s essential to understand what your audience is searching for and why. Audience research goes beyond basic demographics, diving into the intent behind search queries to reveal what truly drives people’s …
Continue readingNew Guidance For AI Search Optimization
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding user intent is everything in …
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