Unlocking the Secrets of SEO
Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution of …
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Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered image editing is expanding to search, Display, App, and Demand Gen campaigns. Google’s AI campaign builder is …
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Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural …
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Google has launched a major revamp of its Crawler documentation, shrinking the main overview page and splitting content into three new, more focused pages. Although the changelog downplays the changes there is an entirely new …
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Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. SearchBot is thinking … Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This …
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Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and assigning the right values for …
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Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. Why …
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HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software. According to HubSpot, …
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Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s AI …
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Before I launched my agency, I worked for several others and noticed a troubling trend. Many focused solely on creating new on-site content for their clients, often neglecting older posts and pages. This was especially …
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