Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize …
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Kategori: Seo
SEO For Paws Free Live Stream Conference To Support Pet Shelters
SEO for Paws launched earlier this year, with the previous first event attracting 300 attendees to watch five hours of non-stop live streaming. To continue the good work it does, the next event will be …
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How to plan a website to maximize SEO success
Many redesigned websites fail to improve SEO, often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been …
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YouTube Unveils 9 New Features At Made On YouTube 2024
At the “Made on YouTube” event, which was held at Pier 57 on Sept. 18, 2024, CEO Neal Mohan, product executives, and top creators introduced nine new features and tools aimed at helping creators express …
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Why & How to Track Google Algorithm Updates
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 …
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WordPress Co-Founder Mullenweg Sparks Backlash
Matt Mullenweg, co-founder of WordPress.org content management system and CEO of Automattic, ended a successful WordCamp USA conference with a poorly received keynote that sharply criticized a prominent managed WordPress web host. The overwhelming response …
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11 Ways That Really Work
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google …
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Fueling better marketing plans with Shell
Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations …
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Why Content Is Important For SEO
Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information might be a product listing, …
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Mastering Performance Max using scripts
Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.” Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes …
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