Adviso is leading the way in the 10th annual Search Engine Land Awards. The Canadian agency is a finalist in five categories in 2024. Two other agencies earning finalist status four times are: NP Digital. …
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The World’s First SEO Event Tailored Exclusively For Lawyers
This post was sponsored by Legal SEO Conference. The opinions expressed in this article are the sponsor’s own. Date: December 6, 2024 Location: InterContinental Miami, Florida Capacity: Only 150 spots available The Legal SEO Conference …
Continue readingOpenAI to integrate SearchGPT into ChatGPT before 2024 ends
OpenAI’s SearchGPT, which the company said was a temporary prototype when it launched in July, will be integrated into ChatGPT “by the end of the year.” That’s according to Varun Shetty, OpenAI’s head of media …
Continue readingWayback Machine Down Amid Cyberattack, 31 Million Accounts Exposed
The Internet Archive has been hit by a cyberattack, compromising the personal data of over 31 million users. The nonprofit organization, known for its Wayback Machine service, which archives web pages, is grappling with the …
Continue reading5 KPIs to measure paid media success and 5 to measure business success
Measuring PPC success can be challenging when teams lack clear, actionable metrics. Without the right KPIs, it’s challenging to know whether your paid media campaigns or business initiatives are truly performing. This lack of clarity …
Continue readingSnapchat Is Testing 2 New Advertising Placements
The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing on two new placements: Sponsored Snaps Promoted Places While not available to the general public yet, Snap …
Continue readingGoogle is making a major change to Local Service Ads
Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile …
Continue readingShould I Pause My Expanded Text Ads
The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept running as we can’t edit?” …
Continue readingEverything you need to know
LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads, from their basic definition …
Continue readingHow To Get Quality SEO Content Out Of Generative AI [Checklist]
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. With its ability to rapidly produce content at scale, generative AI has quickly become a pivotal content creation …
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