Unlocking the Secrets of SEO
Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information together takes time and effort, …
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Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together to drive …
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Matt Mullenweg accused Inc Magazine of distorting an interview with him, publishing verifiably fake facts and quoting people who lacked credibility. Mullenweg posted compelling examples of how the Inc magazine misrepresented his quotes and presented …
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Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key …
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Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a week, arrives amid ongoing industry discussions about the effectiveness of Google’s spam-fighting measures. This December update caps …
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LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights …
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A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The data indicates that GPTBot made …
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Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing …
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Today’s Ask an SEO question comes from Roy in Dinajpur: “My website URL [is] still [in] position No. 15. How can increase to No. 3 or 4?” Great question, and likely one of the top …
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SEO today is about owning as much real estate as possible across a constantly evolving search landscape. As AI reshapes search results into complex, multi-dimensional experiences, understanding and optimizing for SERP features has become critical. …
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