Most marketers don’t realize that Google has been losing search market share in EU countries. Image Credit: Kevin Indig The drop in market share comes at a time when Google’s business is under siege: The …
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Unlocking the Secrets of SEO
Most marketers don’t realize that Google has been losing search market share in EU countries. Image Credit: Kevin Indig The drop in market share comes at a time when Google’s business is under siege: The …
Continue readingIn an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build …
Continue readingGoogle Search Central has launched a new series called “Crawling December” to provide insights into how Googlebot crawls and indexes webpages. Google will publish a new article each week this month exploring various aspects of …
Continue readingRand Fishkin published some great new research on how people use Google today. You can read my take on that research in Surprising data: 15% of Google searches are driven by only 148 terms. I …
Continue readingThe structured data landscape has undergone significant transformation in 2024, driven by the rise of AI-powered search, the growing importance of machine-readable content, and the need to ground large language models in factual data. According …
Continue readingPPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally different. Testing is about optimization – …
Continue readingThis post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Your website’s hosting is more than a technical decision. It’s a cornerstone of your business’s online success that impacts …
Continue readingGoogle’s browser, Chrome, has a method to check to see how engaged you are with the websites you most visit. It is called the Chrome site engagement services and it primarily scores the websites by …
Continue readingFeeling the pressure to keep up with shifting marketing dynamics? You’re not alone. In today’s competitive landscape, a unified, 360° marketing strategy is the key to success. It’s time to connect every channel, message, and …
Continue readingEstablishing yourself as an authority in your niche can be a game-changer for growing your business. By positioning your website as a trusted source of information, you’ll attract more visitors and significantly boost your conversion …
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