Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rollout may take up to 1 week …
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The HCU Effect In Google Updates
It’s fairly commonplace for Google Updates to prompt SEOs to raise concerns about the Helpful Content Update (HCU). A careful consideration of known facts reveals that it may be possible to determine whether a site …
Continue reading3 YouTube Ad formats you need to reach and engage viewers in 2025
YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that entertain, educate, and inspire without …
Continue readingA Guide For Enterprise Marketers
Smartphones put the world at our fingertips. People have questions that need answering, as well as the services or products they need. All of these things are just a search away, and now, we’ve seen …
Continue readingEvolving digital PR for 2025
Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no longer enough. In …
Continue readingMullenweg’s WordPress Pause Triggers Unexpected Complications
Matt Mullenweg recently paused multiple WordPress.org services for a holiday break but unintended effects started almost immediately, affecting the attendance of future WordPress conferences taking place around the world. Joost de Valk requested a fix …
Continue readingWhy 5-star reviews are disappearing
Google reviews are powerful. They’re essential for building trust, attracting customers, and boosting local SEO. But what happens to your local visibility and online reputation when these valuable reviews suddenly vanish? We’ve recently noticed a …
Continue readingMarketing Calendar 2025 With Template To Plan Your Content
Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information together takes time and effort, …
Continue readingAmazon SEO: A comprehensive guide
Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together to drive …
Continue readingMullenweg Takes On Inc Magazine For “Biased” Interview
Matt Mullenweg accused Inc Magazine of distorting an interview with him, publishing verifiably fake facts and quoting people who lacked credibility. Mullenweg posted compelling examples of how the Inc magazine misrepresented his quotes and presented …
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