[ad_1] Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in LLMs. …
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Kategori: Seo
How To Leverage GA4 For The Analysis Of International SEO Strategies
[ad_1] Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether through PPC campaigns, social media, or SEO. …
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Microsoft expands retail media with two major ad offerings
[ad_1] Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The …
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TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
[ad_1] TikTok has published its annual “What’s Next” trend report, which provides a glimpse into the emerging trends and strategies that will shape the coming year. Here’s a breakdown of the key insights and takeaways …
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Google Ads Performance Max gets budget reallocation experiments
[ad_1] Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency …
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How Long Should An SEO Migration Take? [Study]
[ad_1] Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming increasingly more common as businesses are consolidating websites and assets to reduce costs and …
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Meta gave special content moderation treatment to top advertisers
[ad_1] Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers. This system was designed to prevent mistaken penalties against major brands that drive significant …
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Takeaways From Google’s Martin Splitt
[ad_1] Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains …
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Google testing audio version of Google Discover named Daily Listen
[ad_1] Google is rolling out a new Search Labs experiment named the Daily Listen that provides you a 5 minute or less daily overview of the stories and topics you’re interested in. It is like …
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New Study Highlights Martech Challenges To Reach Target Audiences
[ad_1] A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their marketing technology (martech) stacks. The …
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