Google released a detailed help page outlining the various annotations and badges available for Shopping ads and free listings. These features provide additional product information to improve visibility and performance. Why we care. Annotations and …
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25 WordPress Alternatives Best For SEO
WordPress powers hundreds of millions of websites. But, when issues happen internally at WordPress raising uncertainty, the vulnerability of relying on one platform becomes apparent and the need to look for alternatives is a priority. …
Continue readingHow to find emerging audience needs using Google Trends
Focusing deeply on the audience’s needs will fundamentally change how you develop SEO strategies and improve both long-term and short-term brand performance. A bold statement? I don’t think so. Google is integrating AI into the …
Continue readingHow To Rank Higher On YouTube
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on …
Continue readingAccessibility Champ: Wix, WordPress, Squarespace, Duda, Or…? via @sejournal, @martinibuster
Twenty website building platforms and CMSs were ranked for accessibility—the winner may surprise you. The post Accessibility Champ: Wix, WordPress, Squarespace, Duda, Or…? appeared first on Search Engine Journal.
Continue readingDrive Over 150K A Month In Brand Search Volume: A Case Study
Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. But building your brand on the SERPs is time consuming… What if you …
Continue readingA Complete Guide To PPC Ad Targeting Options
Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether you’re aiming for local shoppers or a global audience, ad …
Continue readingWhen To Use Noindex vs. Disallow
In a recent YouTube video, Google’s Martin Splitt explained the differences between the “noindex” tag in robots meta tags and the “disallow” command in robots.txt files. Splitt, a Developer Advocate at Google, pointed out that …
Continue readingEasier consent management comes to Google Tag UI
Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager. Why we care. This update simplifies compliance …
Continue readingWix Integrates Session Recording Toolkit Into Analytics Interface
Wix has integrated TWIPLA’s session recording toolkit into its analytics reports, enabling users to replay visitor interactions and make data-driven decisions to improve user experience and conversions Session Recordings Toolkit TWIPLA, a German website analytics …
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