YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over advertising partnerships. This addresses several long-standing issues in collaborations between creators and brands. Previously, creators lacked a …
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What you need to know
Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide covers everything you need to know …
Continue readingLinkedIn Video Posts Generate 3X More Reach, Study Finds
LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times the engagement of text posts. …
Continue readingBest practices, examples and tips
Imagine your website as a garden, with each page being a different planting bed. Internal links are the paths that guide visitors to keep strolling through your garden, leading them on a journey through your …
Continue readingFastest Growing & Most In-Demand Positions
LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. Job growth in the financial sector was significant in Q3. Traditional roles are in demand – including salespeople, nurses, and retail …
Continue readingTikTok ban faces uncertain future under Trump’s return
President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save TikTok in America.” State of play: Why we care. With 170 million U.S. users, TikTok’s …
Continue readingShould I Point Guest Post Backlinks To Homepages Or Individual Ones?
This week’s Ask An SEO question comes from Nazim from Islamabad, who asks: “I have a price comparison/aggregator website with my country’s domain. I want to ask what type of backlinks/guests posts should I have …
Continue readingHow to leverage cosine similarity for ecommerce SEO
Traditional SEO tactics alone aren’t enough to keep ecommerce sites competitive in today’s AI-driven search landscape. To improve search visibility and connect with relevant queries, ecommerce brands can leverage cosine similarity – a mathematical concept …
Continue readingChatGPT Vs. Gemini Vs. Claude: What Are The Differences?
Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still discussing the changes that this technology will cause in society and how we work in our day-to-day …
Continue readingWhat makes content go viral, backed by research
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, …
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