Benefits. Here are the benefits Microsoft sees by extending the data, but as you can imagine, having more data is great:
Comprehensive trend analysis: With 16 months of data, you can identify long-term trends and patterns that were previously hidden, allowing for more accurate forecasting and strategy development.
Seasonal insights: Understand how seasonal changes impact your traffic and adjust your marketing strategies accordingly to capitalize on peak periods.
Campaign effectiveness: Evaluate the success of past campaigns over a longer period helps you refine your tactics and improve future performance.
Enhanced reporting: Provide stakeholders with more detailed and comprehensive reports, showcasing the impact of your SEO efforts over an extended timeframe.
Improved resource allocation: Allocate resources more effectively by understanding which strategies and campaigns have the most significant long-term impact.
Competitive advantage: Gain a competitive edge by leveraging historical data to stay ahead of industry trends and make proactive adjustments to your SEO strategy.
What it looks like: Here is a screenshot that Microsoft provided.
Microsoft also pre-announced new Copilot features in Bing Webmaster Tools. Users can ask Copilot questions about data and information within Bing Webmaster Tools. This will be available as a “limited preview by invitation only,” Microsoft wrote.
Copilot in Bing Webmaster Tools promises to provide “instant, accurate and contextually relevant answers to [user] queries.” It is engineered to provide “streamline workflows, enhance productivity, and provide valuable insights,” Microsoft added.
The Copilot Bing Webmaster Tools features include:
Real-time question.
Answer chat.
Deep data insights.
What it looks like. Here are screenshots of what this will look like.
Why we care
The new recommendations, extended data and Copilot integration are all welcomed additions to Bing Webmaster Tools. While the new recommendations and extended search performance data are coming now, the preview of Copilot integration is an exciting upcoming feature.