Microsoft announced a number of new features for Bing Webmaster Tools including a new recommendations section, 16 months of data (up from six months) and a limited private preview of Copilot.
Recommendations
Bing Webmaster Tools is “evolving” its Top Insights section and renaming it to “Recommendations.” Microsoft said the new recommendations provide a “more comprehensive and powerful” toolset. It gives you “personalized and actionable insights that help you optimize your website for maximum visibility and performance.”
Benefits. Here are the benefits Microsoft explained to us for Recommendations:
Enhanced data granularity: Recommendations dive deeper into your website’s performance metrics, offering granular data that helps identify specific areas for improvement.
Actionable insights: The tool goes beyond basic analytics by providing clear, actionable steps tailored to your site’s unique needs. This empowers webmasters to implement changes that can drive significant traffic and engagement.
Real-time updates: In the fast-paced world of digital marketing, timely information is critical. The new feature offers real-time updates so you always have the latest data at your fingertips.
Comprehensive SEO recommendations: From keyword optimization to backlink strategies, Recommendations cover all aspects of SEO, providing thorough guidance to help you climb the search engine rankings.
What it looks like. Here is a screenshot of the new “Top Recommendations.”
Google Search Console recently began testing recommendations in Search Console, but it is not fully rolled out to all users.
Extended Search Performance data: 16 months
Microsoft also has extended the amount of data you get within the Search Performance reports within Bing Webmaster Tools. from six months to16 months of data. This matches the amount of data Google gave us for Search Console back in 2018.
According to Microsoft, this was done in response to feedback.
“Whether you’re trying to figure out a sudden traffic drop or planning your next big campaign, the extended data view helps you make confident, informed decisions. All Search Performance data filter options will be available for 16 months immediately, while crawling and indexing history will become accessible as the information is collected,” Microsoft added.