Unlocking the Secrets of SEO
[ad_1] Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing …
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[ad_1] Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages have remained paramount. Users continue to demand quick and seamless online interactions, with 83% of online …
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[ad_1] Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. “We’re happy to announce that …
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[ad_1] Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data. AVIF will dramatically lower …
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[ad_1] Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for …
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[ad_1] SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various project management platforms suited …
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[ad_1] We all love to take a little time away from the grind during the slow season (which for many of us is right now), but smart PPC marketers are also using the time to …
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[ad_1] Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s time to consider new …
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[ad_1] For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale behind them, the outcomes achieved …
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[ad_1] Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy. He predicted that there …
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