TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page …
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Google Removes Cache: Search Operator Documentation
Google removed their documentation for the cache: search operator because it no longer works. The Internet Archive’s Wayback Machine shows the documentation was live as of September 17, 2024. The URL now redirects to a …
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Open for your exclusive SMX agenda preview
Join some of the world’s most respected search marketing minds for the final SMX event of 2024 – online November 13-14 – for free. Together, you’ll explore the latest, most critical search marketing trends and …
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More Insights From +546,000 AI Overviews
Following up on my first analysis of +546,000 AI Overviews, I dug deeper into three questions: How are common crawl data and AI Overviews related? How does user intent change AI Overviews? How do the …
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The truth behind AI checkers: A cautionary tale
Browse the web these days, and you’ll likely run into AI-created content (whether you realize it or not). The line between AI and human-written content continues to blur rapidly, causing confusion and misplaced trust in …
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Improve Your Brand’s Influence and Boost Your SEO With These Tips
For better or worse, brands have come to dominate Google search results, shaping the way users interact with the internet. As AI continues to evolve and search engines become more adept at understanding both the …
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Google Search Ads 360 (SA360) starter guide
Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies …
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WP Engine Filed Legal Action Against WordPress
Matt Mullenweg, co-founder of WordPress and CEO of Automattic announced on Reddit that WP Engine initiated legal action against WordPress, Automattic, and Mullenweg himself. Mullenweg wrote that WordPress is countersuing. WP Engine is a leading …
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6 advanced (yet missing) Meta Ads KPIs to track success
Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience …
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Reddit Announces AI & Automation Features To Its Ads Manager
Just in time for the holiday advertising surge, Reddit announced new AI and automation features to its Ads Manager. In their announcement last week, Reddit unveiled three distinct features to help advertisers unlock new opportunities …
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