In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through optimized online presence in different …
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How To Be Efficient With SEO Budget During Downtimes
Listen, this isn’t a fun topic or article to write. I’ve been through a lot in my career as an employee. Now, as an agency owner, I understand how economic factors, downtimes, and other ripples …
Continue readingCloudflare Blocks Automattic’s WP Engine Tracker For Phishing
Automattic’s WP Engine Tracker website was temporarily blocked by Cloudflare over the weekend as a suspected phishing site, sparking cheers from members of the WordPress subreddit. Meanwhile, someone registered the typosquatting domain WPEngineTracker.com to protest …
Continue readingHow to brief a content creator effectively for social search marketing
Getting the best out of a content creator partnership for social search starts with a strong brief. Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone content that lacks …
Continue readingAI-Enhanced Keyword Selection In PPC
Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and trying to predict what people will type into the search bar next feels like an endless puzzle. …
Continue readingYouTube expands shorts monetization, adds new analytics features
YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Creators with 4,000+ subscribers can now pitch their Shorts content directly to brands New …
Continue readingLatest Google AIO Updates May Impact SEO
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping …
Continue readingWhat it means for SEO and attribution
Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings. The srsltid= parameter is nothing new. Barry Schwartz reported it here in February 2022 when …
Continue readingAutomattic Taunts WP Engine With Provocative Website
Automattic appears to have created a site that draws attention to the number of customers that have left WP Engine for another web host. The site includes a searchable database of websites hosted on WP …
Continue readingGoogle shifts Demand Gen audience categorization to ‘signals’
Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but not formally announced by the company. What it means: Audiences and age targeting now serve …
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