Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis. …
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Shopify SEO – How to Optimize Your Shopify Site for Google
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized Shopify …
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Why training search engines is the new game in the age of AI
Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world …
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Google Says Title Tags “Maybe” Impact Rankings
Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified their actual role. Mueller also …
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How You Can Measure Core Web Vitals
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. …
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Google Shows How To Block Bots And Boost Site Performance
Google’s Martin Splitt answered a question about malicious bots that impact site performance, offering suggestions every SEO and site owner should know and put into action. Malicious Bots Are An SEO Problem Many SEOs who …
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Cracking Open The SEO Bucket: Proven Local Marketing Strategies
Want to boost your local visibility and improve user experience with expert insights from big brands? Watch on-demand as we simplify local SEO with five key strategies for success. You’ll walk away with actionable steps …
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A Detailed Comparison of Two Search Engines
Between Google and Bing, which search engine should you focus on? Should you focus on both or prioritize one over the other? Google is still the world’s most popular search engine and dominant APP store …
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Google’s Revamped Documentation Shows 4 Reasons To Refresh Content
Google significantly revamped its documentation about ranking pages that contain video content. While the changelog lists three areas that changed, a review of the content provides a case study of four considerations for digital marketers …
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How search query length is shifting in the LLM era: Insights for brands
The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews …
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