[ad_1] In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple touchpoints along …
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7 Ecommerce Auditing Priorities for Black Friday 2024
[ad_1] This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the attention of a global …
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Google’s Local Services Ads feature raises cost concerns
[ad_1] A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button. They select multiple businesses for …
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Google Search Has A New Boss: Prabhakar Raghavan Steps Down
[ad_1] Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be stepping down from his current role. The news came on Thursday in a memo from CEO …
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Google shakes up ad auction dynamics for holiday shopping
[ad_1] Google is rolling out changes to how Performance Max and Standard Shopping campaigns compete in ad auctions, starting in October. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad …
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Google Warns Against Over-Reliance On SEO Tool Metrics
[ad_1] In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s concerns about dramatic changes …
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Google shakes up leadership, Raghavan becomes Chief Technologist
[ad_1] Google CEO Sundar Pichai announced major leadership changes in a memo to staff on Thursday, reshuffling key positions and teams. Key changes: Prabhakar Raghavan moves to Chief Technologist role. Previously led search, ads, and …
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What Links Should You Build For A Natural Backlink Profile?
[ad_1] This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as …
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YouTube citations in Google AI Overviews surge 300%
[ad_1] YouTube citations grew in Google AI Overviews (AIO) by 310% since August and 200% since September, according to new data from enterprise SEO platform BrightEdge. Why we care. First, this seems to be a …
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YouTube Introduces Changes Across Web, Mobile, and TV
[ad_1] YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface across all platforms. These …
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