“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on your Google Business Profile – a review so unreasonable that all you …
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International SEO Expansion: Best Practices Guide
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy …
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Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches …
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Why & How to Track Google Algorithm Updates
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 …
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Google Ads bug hits GCLID conversion tracking
Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we …
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SEO Experts Gather for a Candid Chat About Search [Podcast]
Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing you have a lot of …
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How to create images and visuals with generative AI
There’s one moment in the process of creating a blog post or news article that every small publisher dreads: “What do I use for my featured image?” Agencies and media companies have creative directors, photographers …
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The Expert SEO Guide To URL Parameter Handling
In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user …
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How to drive SEO growth with structure, skimmability and search intent
B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, but… You also need to write for a sophisticated audience …
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OpenAI Claims New “o1” Model Can Reason Like A Human
OpenAI has unveiled its latest language model, “o1,” touting advancements in complex reasoning capabilities. In an announcement, the company claimed its new o1 model can match human performance on math, programming, and scientific knowledge tests. …
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