Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content …
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Patchstack WordPress Security Wins $5M Funding, Adds Yoast Co-Founder to Board
WordPress security company Patchstack announced a round of $5 million USD funding and the addition of Joost de Valk, co-founder of Yoast SEO, to their board. The funding will accelerate the development of Patchstack toward …
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Google On Why Simple Factors Aren’t Ranking Signals
Google’s John Mueller affirmed in a LinkedIn post that two site characteristics that could be perceived as indicative of site quality aren’t ranking factors, suggesting that other perceived indicators of quality may not be either. …
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9 HTML Tags (& 11 Attributes) You Must Know for SEO
HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about …
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Top 10 Affiliate Marketing Platforms To Maximize Sales In 2024
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products …
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New WordPress 6.6.2 Fixes Important Display Issue
WordPress 6.6.2 introduces 26 bug fixes, including an important one that resolves a CSS issue affecting site appearance. Fifteen fixes address the WordPress core, while eleven focus on the Gutenberg block editor. Maintenance Release – …
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Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are important to your business. We know this step is …
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How To Create High-Quality Content
SEO success depends on providing high-quality content to your audiences. The big question is: What exactly does “high quality” mean? Content has many meanings. In digital marketing, it simply means the information a website displays …
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Has Google Dialed Up The Brand Factor Even More?
Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve all heard Eric Schmidt’s quote: …
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How Can I Make Myself Stand Out As A Strong Candidate For My First Full-time Marketing Role?
Our question this week is an excellent one for anyone who is looking to start their career in marketing: “How can I make myself stand out as a strong candidate for my first full-time marketing …
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