The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing how users interact with search results. But even in this time of rapid innovation, one …
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Google site reputation abuse policy now includes first-party involvement or oversight of content
Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search rankings. …
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Google Strengthens Policy Against Site Reputation Abuse
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris …
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DOJ plans to push for Chrome sale after Google antitrust victory
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates …
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7 Things To Look For In An SEO-Friendly WordPress Host
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. When trying to improve your WordPress site’s search rankings, hosting might not be the first thing on your mind. …
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Google Search Console removing the Page Experience report
Google is removing the Page Experience report from Google Search Console, the company announced on LinkedIn this morning. Google said this is to “reduce unnecessary clutter” within the tool. Google did add they “still encourage …
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The future of SEO content is video – here’s why
SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content outperforms blogs and how to …
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Which Metrics Matter & How To Use Them Well
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in …
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Perplexity launches AI-powered Shopping Search
Perplexity is entering the ecommerce world with a new shopping feature for its U.S. paid customers. This move challenges big tech companies like Google and Amazon in search and shopping. The AI-powered search engine is …
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Google Retires Search Console’s Page Experience Report
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed the Page Experience report from Search Console. Core Web Vitals and HTTPS reports …
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