Unlocking the Secrets of SEO
Since its U.S. launch in May, Google’s AI Overviews feature has created controversy among news publishers. The generative search tool attempts to directly answer queries by synthesizing information from web sources into AI-generated overviews. While …
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With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been the …
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This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too many websites don’t focus on …
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Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of …
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Google emailed users to communicate that it is ending the Google Trends subscriptions for trend alerts, warning that the program will no longer be available beginning on October 29, 2024 and that all existing alerts …
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Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to …
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The rise of generative AI has opened up a world of possibilities for agencies and small businesses, but with so many tools available, it can be challenging to determine which ones will truly drive results. …
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Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking …
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Yelp filed an antitrust lawsuit against Google for stifling competition and keeping searchers in its walled garden. Almost a month after Google was declared to be a monopoly, Yelp brings forward legal complaints for using …
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Since ChatGPT came on the scene in late 2022, PPC marketers have a new way of using artificial intelligence. We use AI-powered platforms like ad engines, third-party management tools and copywriting software daily. With generative …
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