[ad_1] Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” …
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Google’s site reputation abuse policy is a band-aid for a bullet wound
[ad_1] Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create. While the policy is …
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25 Of The Best Examples Of Homepages
[ad_1] For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to cater to …
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8 strategic steps for setting and overseeing your SEO budget
[ad_1] Are you struggling with your SEO budget? You aren’t alone. Many businesses either overspend or underspend – and the results are subpar. Because SEO is a long-term investment, it can be difficult to determine …
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Google Search CTR Data Reveals Shifting Industry Trends
[ad_1] Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how …
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Building a PPC roadmap for new brands: 10 questions to ask
[ad_1] Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly …
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DOJ’s push to sell Google Chrome sparks industry debate over web’s future
[ad_1] Following its antitrust victory, the U.S. Department of Justice is aiming to fundamentally reshape Google’s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key …
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Google Rolls Out First-Party Data Solution For Analytics Users
[ad_1] Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically …
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How to craft an international SEO approach that balances tech, translation and trust
[ad_1] Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces are important, it’s equally as …
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Most In-Demand Marketing Jobs & Skills
[ad_1] LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year. The report also identifies the most in-demand marketing roles across regions and experience levels, …
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