Google revealed it’s working to bridge the gap between two key product data sources that power its shopping results – website markup using schema.org structured data and product feeds submitted via Google Merchant Center. The …
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Google Ads adds ‘Unintended Consequences’ to Insights
Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences …
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New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk
Another vulnerability was discovered in the LiteSpeed Cache WordPress plugin—an Unauthenticated Privilege Escalation that could lead to a total site takeover. Unfortunately, updating to the latest version of the plugin may not be enough to …
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Google Ads tightens rules on Gambling Certification recertification
Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their …
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Google Confirms It’s Okay To Ignore Spam Scores
Google’s John Mueller answered a Reddit question about how to lower a website’s spam score. His answer reflected an important insight about third-party spam scores and their relation to how Google ranks websites. What’s A …
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Is it time to rethink your Google Ads strategy?
Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For …
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WordPress Just Locked Down Security For All Plugins & Themes
WordPress announced a major clampdown to protect its theme and plugin ecosystem from password insecurity. These improvements follow a flurry of attacks in June that compromised multiple plugins at the source. Improves Plugin Developer Security …
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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025
Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a …
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How New Chrome AI Feature Challenges SEO To Evolve
A Google Chrome Engineer published a LinkedIn post outlining the new Chrome AI History feature and the signals it uses to surface previously visited sites. The post illustrates that natural language browser history search could …
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Google Search testing new display for forum content
Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view …
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