This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a …
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YouTube citations in Google AI Overviews surge 300%
YouTube citations grew in Google AI Overviews (AIO) by 310% since August and 200% since September, according to new data from enterprise SEO platform BrightEdge. Why we care. First, this seems to be a clear …
Continue readingYouTube Introduces Changes Across Web, Mobile, and TV
YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface across all platforms. These changes …
Continue readingGoogle Ads API v18 launches with new features for developers
Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers. Key updates: Optimized budget suggestions: New GenerateRecommendations feature for Performance Max and Search campaigns Performance …
Continue readingBing Webmaster Tools Update: More Data, Recommendations, Copilot
Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes “Recommendations” with enhanced features. AI-powered …
Continue readingBing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
Microsoft announced a number of new features for Bing Webmaster Tools including a new recommendations section, 16 months of data (up from six months) and a limited private preview of Copilot. Recommendations Bing Webmaster Tools …
Continue readingThe Google Travel Takeover And What It Means For SEO
Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents …
Continue readingGoogle simplifies Video ad testing with new experiment tool
Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks Automatic duplication: System creates a treatment …
Continue readingWhat Is Click-Through Rate & Why CTR Is Important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, …
Continue readingSemrush acquires Search Engine Land
Semrush, a leading online visibility management and content marketing SaaS platform, today acquired Third Door Media, our parent company. In addition to Search Engine Land, Semrush acquired all of Third Door Media’s brands: What does …
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