Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 …
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WordPress Co-Founder Mullenweg Sparks Backlash
Matt Mullenweg, co-founder of WordPress.org content management system and CEO of Automattic, ended a successful WordCamp USA conference with a poorly received keynote that sharply criticized a prominent managed WordPress web host. The overwhelming response …
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11 Ways That Really Work
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google …
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Fueling better marketing plans with Shell
Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations …
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Why Content Is Important For SEO
Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information might be a product listing, …
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Mastering Performance Max using scripts
Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.” Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes …
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An In-Depth Guide For Businesses
Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, …
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7 best AI ad creative tools, for beginners to pros
AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and …
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How to Leverage AI Video Enhancements
Earlier this year, Google introduced new AI features into its Google Ads platform to help streamline work for many advertisers. One of those new features comes in the form of AI video enhancements. This is …
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Top 7 Google Ads and SEO synergies you should act upon
Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article highlights …
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