Following up on my first analysis of +546,000 AI Overviews, I dug deeper into three questions: How are common crawl data and AI Overviews related? How does user intent change AI Overviews? How do the …
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The truth behind AI checkers: A cautionary tale
Browse the web these days, and you’ll likely run into AI-created content (whether you realize it or not). The line between AI and human-written content continues to blur rapidly, causing confusion and misplaced trust in …
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Improve Your Brand’s Influence and Boost Your SEO With These Tips
For better or worse, brands have come to dominate Google search results, shaping the way users interact with the internet. As AI continues to evolve and search engines become more adept at understanding both the …
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Google Search Ads 360 (SA360) starter guide
Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies …
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WP Engine Filed Legal Action Against WordPress
Matt Mullenweg, co-founder of WordPress and CEO of Automattic announced on Reddit that WP Engine initiated legal action against WordPress, Automattic, and Mullenweg himself. Mullenweg wrote that WordPress is countersuing. WP Engine is a leading …
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6 advanced (yet missing) Meta Ads KPIs to track success
Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience …
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Reddit Announces AI & Automation Features To Its Ads Manager
Just in time for the holiday advertising surge, Reddit announced new AI and automation features to its Ads Manager. In their announcement last week, Reddit unveiled three distinct features to help advertisers unlock new opportunities …
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Google Ads adds Video Enhancement for Performance Max
Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize …
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SEO For Paws Free Live Stream Conference To Support Pet Shelters
SEO for Paws launched earlier this year, with the previous first event attracting 300 attendees to watch five hours of non-stop live streaming. To continue the good work it does, the next event will be …
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How to plan a website to maximize SEO success
Many redesigned websites fail to improve SEO, often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been …
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