Social media influences modern culture and consumer behavior, so brands are pressured to stay relevant. The 2025 Sprout Social Index reveals that 40% of consumers find it “cool” when brands engage in viral trends, while …
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How to get the best results
Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the right bidding strategy, you can take control, optimize performance, and drive better conversions. Let’s break …
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WordPress.com Launches Studio Sync Local Development
WordPress.com, the Automattic web hosting platform, just announced that the free and open source Sync local development app can now integrate directly with WordPress.com hosting. The new synchronization feature streamlines the process of developing a …
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Reddit introduces business analytics tools and AMA ads
Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its popular Ask Me Anything (AMA) sessions. Reddit’s new business-focused offerings come as the platform hits …
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10 Trends Marketers Need To Know For 2025
The point of making predictions is not to be right but to understand reality so well that you can make an educated guess about where it goes and learn something in the process. I also …
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Google drops ad scheduling for Smart Bidding campaigns?
Google quietly updated its policies to remove ad scheduling for campaigns using Smart Bidding, raising eyebrows across the paid search community. Ad scheduling lets advertisers control when their ads show, aligning campaigns with business hours …
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5 Key Enterprise SEO And AI Trends For 2025
Artificial intelligence isn’t just influencing search – it’s fundamentally reshaping how users discover information and how search engines deliver results. This evolution presents extraordinary opportunities while adding more complexity for enterprise SEO organizations. How Enterprise …
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Optimizing LLMs for B2B SEO: An overview
We’re still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like …
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Google Criticizes Bing For Mimicking Google’s Homepage
Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search interface. In a post on X (formerly Twitter), Tabriz denounced Microsoft’s decision to imitate the design of …
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Google updates financial products policy for crypto ads
Google will update its cryptocurrency and related products policy this month, refining the rules for advertising crypto-related services in the United Kingdom. As the crypto industry grows, clearer advertising rules aim to protect consumers and …
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