Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information might be a product listing, …
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Adopting vs. hacking Google Ads features: The great debate
From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning …
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WordPress Files to Trademark ‘Managed WordPress’ & ‘Hosted WordPress’
The WordPress Foundation applied to trademark ‘Managed WordPress’ and ‘Hosted WordPress’ for software and hosting services. If approved, this would limit commercial use of these terms by web hosts and even plugins without prior permission. …
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Drive ecommerce growth with proven personalization strategies
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty. Edna Chavira on September 25, 2024 at 11:30 am | Reading time: 1 minute SearchBot is …
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Review Requests Should Be Treated Like Customer Service [Data Study]
Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are …
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Reddit launches AI-powered tools to boost ad creation
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s …
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SEO Content Strategy: Discovering What Your Audience Wants
In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as markets become increasingly saturated, new …
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TikTok Search Ads Campaign launch in U.S.
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page …
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Google Removes Cache: Search Operator Documentation
Google removed their documentation for the cache: search operator because it no longer works. The Internet Archive’s Wayback Machine shows the documentation was live as of September 17, 2024. The URL now redirects to a …
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Open for your exclusive SMX agenda preview
Join some of the world’s most respected search marketing minds for the final SMX event of 2024 – online November 13-14 – for free. Together, you’ll explore the latest, most critical search marketing trends and …
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