Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns. Key details: The new “curation” …
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Duplicate Content Doesn’t Impact Site Quality
Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical solutions for website owners. Key …
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Key insights from the 2024 presidential election
The election highlighted the distinct campaign strategies employed by both presidential candidates. Advertising accounted for the largest portion of spending in each campaign, with Vice President Kamala Harris outspending President-elect Donald Trump by $460 million. …
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Digital Marketers See Schema Structured Data Shifting Beyond SEO
An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies to better understand and surface …
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Google debuts Sale Event promotion type in Merchant Center
Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts, rather than linking promotions to …
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New Internet Rules Will Block AI Training Bots
New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training purposes. The proposal, drafted by …
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PMax performance stable, but Search CPCs increasing
The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return …
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Google Rolls Out November 2024 Core Algorithm Update
Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems to enhance the quality of results. On X, Google states: “Today we released the November …
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Google November 2024 core update rolling out now
Google released the November 2024 core update today. The update will take about two weeks to roll out, Google said. Core updates happen multiple times per year. Core updates can have significant, broad changes to …
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PPC And Paid Media Budget Planning Tips for 2025
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how …
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