For nearly two decades, we have been used to a world dominated by traditional search engines. However, as large language model (LLM) technology has evolved, we are now witnessing the rise of the answer engine. …
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14 Must-Do Things to Prepare for 2025
1. Find The Best Keywords For Your Site Keywords are the foundation of SEO. Although content is king, keywords come first: they decide what sorts of users will find you in search. And since you …
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Google Product Studio launches AI-generated video creation tool
Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos …
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MarketMuse Acquired By Siteimprove
Siteimprove announced the acquisition of MarketMuse, creating a comprehensive SaaS solution for content, accessibility, and SEO. This unifies vital marketing processes, benefiting customers of both organizations with a single, integrated platform. MarketMuse MarketMuse is a …
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How to use Microsoft Clarity for deeper website analytics
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what …
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Google Merchant Center To Integrate Amazon For Shipping Data
Google integrates Amazon MCF with Merchant Center, offering improved shipping data display and potential boost in ad performance. Google is integrating Amazon MCF with Merchant Center. The update aims to improve shipping data …
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Meta introduces generative AI video advertising tools
New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta …
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PPC Trends Coming In 2025 According To 7 Experts
Paid media has had its share of challenges alongside the disruption in SEO this year. We reached out to seven PPC experts to understand what’s happening in the industry and how marketers can prepare for …
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Key PPC ad strategies for home services
Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home …
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Pro-Tech SEO Checklist For Agencies
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. When you’re taking on large-scale projects or working with extensive websites with hundreds to thousands of pages, you must …
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