SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content outperforms blogs and how to …
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Which Metrics Matter & How To Use Them Well
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in …
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Perplexity launches AI-powered Shopping Search
Perplexity is entering the ecommerce world with a new shopping feature for its U.S. paid customers. This move challenges big tech companies like Google and Amazon in search and shopping. The AI-powered search engine is …
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Google Retires Search Console’s Page Experience Report
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed the Page Experience report from Search Console. Core Web Vitals and HTTPS reports …
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Google AI Overviews ads seen on mobile search
The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S. mobile search results. What’s happening. Over the weekend, James F. Gibbons, an advertiser from New …
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PPC Budget Strategies For All Campaign Stages
We tend to craft budgets based on major objectives and real-world business timing. This makes sense, as our real-world priorities should influence where we put our marketing dollars and at what velocity. However, many don’t …
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Google Analytics 4 (GA4) Users Report Data Collection Issues
Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50% drops in reported traffic since November 13. The problem has sparked discussions across Google’s support forums and …
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When To Use Nofollow On Links & When Not To
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they …
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Google’s Updated Machine Learning Courses Build SEO Understanding
Google has updated its machine learning crash course with new videos and modules on large language models and automated machine learning. These courses are useful introductions to the technologies behind modern search engines and generative …
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The Top 10 Content Marketing Skills You Need
Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing …
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