Robots.txt just turned 30 – cue the existential crisis! Like many hitting the big 3-0, it’s wondering if it’s still relevant in today’s world of AI and advanced search algorithms. Spoiler alert: It definitely is! …
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Penulis: meo
Google faces £7 Billion UK class action over search monopoly
Google is staring down a £7 billion ($8.8 billion) class action lawsuit in the UK, accusing the tech giant of abusing its search dominance to harm consumers and stifle competition. The UK’s Competition Appeal Tribunal …
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New Google Analytics Feature Helps Fix Hidden Product Listings
Google Analytics adds new feature to help merchants identify and fix hidden product listings, improving visibility on Google Shopping. Google Analytics now shows product disapproval alerts directly in its dashboard. Custom Channel Groups now support …
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How to do an SEO projection
Companies are increasingly requesting SEO projections. It’s a reasonable request. SEO efforts often require significant resources and companies want to know what kind of return they can expect. However, accurately predicting future organic growth is …
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YouTube Expands Creator Tools, Introduces Content Disclosure System
YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio. Longer Shorts Update YouTube has …
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Google’s adtech monopoly faces historic antitrust test
The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model …
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SEO + Product Marketing = A Blueprint For Brand Building
Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algorithms elevate sites with strong brand signals …
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Google Ads Creative Studio to sunset in Q1 2025
Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. Why we care. If …
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Future Trends In B2B Influencer Marketing Across Industries
This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche concept, …
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Google Search Console recommendations now fully live
Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature to all profiles within Google …
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