Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia. This test will remove features like the map and hotel listings, replacing them with regular blue links …
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How To Rank Higher On YouTube
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on …
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WordPress Anti-Spam Plugin Vulnerability Hits 200k+ Sites
A flaw in a WordPress anti-spam plugin with over 200,000 installations allows rogue plugins to be installed on affected websites. Security researchers rated the vulnerability 9.8 out of 10, reflecting the high level of severity …
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Which Metrics Matter & How To Use Them Well
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in …
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Google Search Sees UK Decline, Users Express Low Trust In AI
Google Search’s market share in the UK weakened this year, with user reach dropping to 83% from 86%, according to Ofcom’s Online Nation report. This decline comes as concerns grow over AI-powered search results, with …
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A Complete Guide To PPC Ad Targeting Options
Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether you’re aiming for local shoppers or a global audience, ad …
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Google Business Profile Update Targets Delivery Of Age-Restricted Products
Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain their Google Business Profile. We …
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Does it deserve the fanfare?
After much anticipation, ChatGPT has finally entered search. And it’s bringing a new approach to how we find information online. The new ChatGPT search promises to offer timely, relevant answers, provide live updates, deliver visuals …
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YouTube Previews AI Tools To Overcome Creative Blocks
YouTube is enhancing its Inspiration Tab, a tool for creators to understand their audience and improve content. In a video demonstration, the company previewed new AI features that will launch in the coming months. Initially …
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How to monitor brand visibility across AI search channels
Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months: SEO professionals are battling to determine the extent to …
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